A splash of graphic design for the British Virgin Islands Half Marathon

My friend Tash is an avid athlete and sporting events organizer. She has been passionate about all things sports since I met her at Rhodes University in 2004.

She manages to squeeze in her Iron Man, Triathlon and Marathon training along with events organizing while working for the accounting firm, Deloitte. She lives on the gorgeous BVI island, Tortola where I visited her briefly in January and returned for a proper holiday in February.

Naturally, she is on the organizing committee for the British Virgin Islands Half Marathon which will take place in Tortola on 30 November 2013. She asked me to design a logo that captures runners in an island setting.

I created a simple logo using the BVI colours green, blue and yellow and incorporated the sun, land and sea in a simple abstract way.

BVI Half Marathon logo design - Katie Wilter

BVI Half Marathon logo design – Katie Wilter

It was great fun designing again. I thoroughly enjoyed bonding with good old Adobe Illustrator, Photoshop and InDesign. 🙂

BVI Half Marathon poster design - Katie Wilter

BVI Half Marathon poster design – Katie Wilter

I also put together the poster advert so for all you runners out there who are in the area or would like to combine a half marathon with an exotic island vacation then follow the poster’s instructions. I know Tash, Kay and friends would welcome you and make you feel at home.

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This entry was posted in 2013, art, exercise, graphic design, inspiration, running, tourism, travel and tagged , , , , , , , , , , , . Bookmark the permalink.

2 Responses to A splash of graphic design for the British Virgin Islands Half Marathon

  1. John Wilter says:

    Lovely design and colours. And what is “event technical shirt”?

    • katiewilter says:

      It’s a black and white version of the logo. I’ll post a photo of one when I get one. They kindly offered me free entry with all the bells and whistles but I will unfortunately not be able to make it.

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